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Welcome.

We’re an arts publication that explores humanity’s complicated relationship to land.

Shuheng Fu

Shuheng Fu

Statement

Artificial dream is a project addressing the absurdity in norms based on small gestures, combining the form of artificial, decorative objects and the idea of free samples to create a familiar feeling from daily experiences, creating distance from the real situation.

In Artificial Dream - Greener Green in particular, the juxtaposition of a piece of plastic grass, small pieces of sprinkles, with a paint chip named “greener green” shows the "green” in an extremely artificial way. The attribute of them being like "samples" of something that makes you feel better in a decorative way shows the absurd relationship between us and the land.

Bio

Shuheng Fu is a visual communication designer/artist. Most of her work is fictional design that reflects the absurdity of the real world. She is interested in social behaviours and mundane life, and the meaning of norm in some ways.

More of her work here can be found here:

https://www.behance.net/fufufumore

@hiyafuya

Rui Sha

Rui Sha

Erin Schalk

Erin Schalk